Ophir Blum

Everything Counts

Tel Aviv-Yafo, ישראל

פרילנסר

צור קשר

אודותינו

Performance Marketing Specialist with 7+ years of hands-on experience managing Google and Facebook campaigns for B2C companies. Proven track record of running high-budget, global campaigns, optimizing for CPA, ROAS, and LTV

שפות

עברית

שפת אם

אנגלית

שליטה קרובה לשפת אם

תחומי התמחות

שיווק ומכירות

50 ₪ לשעה

יצירת לידים

ניהול פרסום ב- AdWords ו- PPC

שיווק במנועי חיפוש - SEM

פייסבוק, שיווק, פרסום Facebook

שיווק להשגת משתמשים

נסיון תעסוקתי

אפריל 2023 - יולי 2025

Senior PPC Manager

Search Machines

- Lead full-funnel digital strategy and campaign execution across Google, Meta, and LinkedIn for clients in hospitality, travel, and insurance.
- Managed multi-channel budgets exceeding $1M/month, optimizing performance and ensuring strong ROAS.
- Collaborated with design and web teams to enhance landing pages, improve UX/UI, and increase conversion rates by 30%.
- Directed creative ideation, ad copy, and storytelling that connected digital messaging to brand identity.
- Analyzed data through GA4, Looker Studio, and Tag Manager to translate performance into clear insights and growth opportunities.

יוני 2020 - פברואר 2023

PPC Campaign Manager

Burlington English

- Planned and optimized multi-channel acquisition campaigns across Google, YouTube, and Meta Ads targeting E.U. and LATAM markets.
- Led data-driven funnel optimization efforts, boosting conversion rates by 27% and lowering CPA by 22%.
- Partnered with product and creative teams to align marketing assets and messaging with user behavior insights.
- Experimented with emerging tools and automation workflows to enhance creative testing and campaign efficiency.