Octopus LTD

I have 9 years of hands on experience in eCommerce and digital operations, combining market research with real execution across B2C, B2B, and B2G. I’ve managed multi region online stores, improved conversion through CRO and UX work, built marketing workflows across email, SMS, and paid media, and supported decisions with analytics and structured reporting. I also have marketplace experience with Amazon and eBay, so the research I deliver is focused on what actually drives growth.

Each project is tailored, but I typically cover:

Competitor research and benchmarking
Niche research and validation
Market trends, drivers, and growth signals
SWOT analysis
PESTLE analysis
Porter’s 5 Forces
Target audience and demographic analysis
TAM, market sizing, and demand estimation
Risk analysis and opportunity mapping
Product research and positioning
Marketplace research for Amazon and eBay listings
Go to market and marketing plan recommendations
Web research with credible sources and clear references

Deliverables are clear, structured, and actionable, with findings translated into practical next steps.

Product management and functional specification is one of my main strengths.

I take a business need and turn it into a clear plan that developers and designers can build. I write simple requirements, define the user flow, cover edge cases, and set clear success criteria. Then I manage the work until it goes live, including QA and fixes.

In my roles, I’ve led website upgrades, CRM and analytics setups, customer segmentation, and automated marketing flows. I also built dedicated portals for B2B and B2G customers, making sure the experience, logic, and permissions fit real user needs. A big part of my work is improving UX and conversion by finding problems in the funnel, specifying changes, and measuring results after launch.

I have 9 years of hands on eCommerce experience across Israel, the United States, and Europe, working in B2C, B2B, and B2G environments. In my current role at Agilite, I manage three online stores for the US, Europe, and Israel and lead end to end upgrades, including website improvements, CRM setup, analytics and tracking, customer segmentation, and automated marketing flows across email and SMS.

I also built dedicated portals for B2B customers and for government buyers, turning business needs into clear user flows and stable processes. In previous roles, I managed eCommerce operations for Desigual and TOUS in Israel while working closely with the Spanish HQ. A key focus there was improving stock syncing between Spain and Israel using reports and forecasting, helping reduce errors and overselling.

Across my roles, I’ve owned day to day store operations, product page and funnel improvements, bug fixing, and conversion focused site updates. I work comfortably with Shopify Plus and Magento, and I support growth through paid media and lifecycle marketing. I also have marketplace experience with Amazon and eBay.