Marketing & Automation

Marketing & Automation

Stop guessing. Start tracking. Scale faster.

Giv'atayim, ישראל
פרילנסר
phone icon 077-2310140
 צור קשר

אודותינו

Most businesses are flying blind — spending money on ads but losing 30-50% of conversion data due to broken tracking, iOS privacy updates, and ad blockers.

I fix that.

I'm a Conversion Tracking & Marketing Automation Specialist. I build measurement systems that capture accurate data and automation workflows that eliminate manual work — so you can scale your marketing with confidence.

With 4+ years of experience managing $1.2M+ in ad spend, I've learned that great campaigns fail without proper tracking. That's why I focus on the infrastructure that makes marketing actually work.

═══════════════════════════════════════
🔧 WHAT I DO
═══════════════════════════════════════

→ Conversion Tracking & Pixel Setup
- Google Tag Manager (GTM) — client & server-side
- Google Analytics 4 (GA4) — full eCommerce tracking
- Meta Pixel & Conversion API (CAPI) — iOS 14+ attribution recovery
- Google Ads Enhanced Conversions
- Server-side tracking via Stape.io
- TikTok, Pinterest, LinkedIn pixel setup
- Event deduplication — no duplicate conversions

→ Marketing Automation
- Lead routing & CRM automation (GoHighLevel, HubSpot, Pipedrive)
- Facebook/Google → CRM integration via Make.com
- Automated email/SMS sequences (Klaviyo, GHL)
- Client onboarding workflows
- AI-powered automations (OpenAI API)

→ Paid Advertising
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Shopping, Performance Max)
- TikTok & Snapchat Ads
- Full-funnel campaigns: awareness → conversion → retention

═══════════════════════════════════════
📈 RESULTS I'VE DELIVERED
═══════════════════════════════════════

- 20-30% more tracked conversions after CAPI implementation
- 95%+ Event Match Quality in Meta Ads
- 100% reduction in manual data entry via CRM automation
- 37% CPL reduction for B2B lead gen campaigns
- ROAS 5.4x achieved for fashion eCommerce brand
- 15+ hours/week saved with automated onboarding systems

═══════════════════════════════════════
🛠 TOOLS & PLATFORMS
═══════════════════════════════════════

Tracking: GTM, GA4, Meta Pixel, CAPI, Stape.io, Google Ads, TikTok Pixel
Automation: Make.com, Zapier, GoHighLevel, HubSpot, Klaviyo
Ads: Meta Ads, Google Ads, TikTok Ads, Snapchat Ads
Platforms: Shopify, WordPress, WooCommerce, Webflow, GoHighLevel

═══════════════════════════════════════
🎯 WHO I WORK WITH
═══════════════════════════════════════

- eCommerce brands losing conversion data after iOS updates
- Agencies needing reliable tracking across client accounts
- Lead gen businesses with broken form tracking
- Companies drowning in manual tasks that should be automated
- Anyone who says "I don't trust my ad platform numbers"

═══════════════════════════════════════

If you're tired of inaccurate data, duplicate events, or spending hours on tasks that software could handle — let's talk.

Send me a message with your current challenge, and I'll respond within 24 hours with honest feedback.

שפות

רוסית
שפת אם
אוקראינית
שפת אם
עברית
שליטה קרובה לשפת אם
אנגלית
שליטה קרובה לשפת אם

Portfolio

0

תחומי התמחות

שיווק ומכירות

100 ₪ לשעה
שיווק באינטרנט
Performance marketing specialist focused on paid acquisition + conversion tracking. I help eCommerce and B2B companies scale profitably with accurate data.

What I do:
- Meta Ads & Google Ads campaign management
- Pixel & conversion tracking setup (GTM, GA4, Meta CAPI)
- Server-side tracking implementation (Stape.io)
- Marketing automation (Make.com, GoHighLevel, Zapier)
- Full-funnel strategy: acquisition → retention

I don't just run ads — I build measurement systems that show real ROI.

Tools: Meta Ads, Google Ads, GTM, GA4, Make.com, GoHighLevel, Klaviyo.

4+ years experience. $1M+ ad spend managed.
שיווק במייל
Email & SMS marketing specialist with automation expertise. I build flows that nurture leads and recover abandoned carts automatically.

Services:
- Email automation setup (Klaviyo, GoHighLevel, Mailchimp)
- Welcome series, abandoned cart, post-purchase flows
- List segmentation & personalization
- A/B testing subject lines & content
- Integration with ads (Meta, Google) for retargeting

I connect your email platform to your CRM and ads using Make.com/Zapier — leads flow automatically, no manual work.

Platforms: Klaviyo, GoHighLevel, Mailchimp, ActiveCampaign, Shopify.

Results: 25% increase in email revenue through automated flows.
יצירת לידים
I build lead generation systems that convert traffic into qualified leads using paid ads (Meta, Google) + marketing automation (Make.com, GoHighLevel).

What I deliver:
- Full-funnel lead gen campaigns (TOF → MOF → BOF)
- Landing page optimization for higher conversion rates
- CRM integration with automated lead routing & scoring
- Pixel & conversion tracking setup (GTM, GA4, Meta CAPI)
- Automated follow-up sequences via email/SMS

Results: Reduced CPL by 37% for B2B SaaS clients. Built automated lead flows processing 500+ leads/month with zero manual work.

Platforms: Meta Ads, Google Ads, GoHighLevel, Make.com, HubSpot, Klaviyo, Shopify.
ייעוץ, ליווי עסקי
Marketing operations consultant. I help businesses build scalable marketing systems — from ad campaigns to CRM automation to analytics.

I advise on:
- Marketing tech stack selection & integration
- Conversion tracking architecture (what to track, how to track)
- Automation strategy (what to automate first for max ROI)
- Unit economics analysis (CAC, LTV, ROAS targets)
- Scaling paid acquisition profitably

Not looking for someone to "run ads"? I can audit your current setup, identify gaps, and create a roadmap for your team to execute.

Best for: Companies spending $10K+/month on ads who need systems, not just campaigns.
ניהול פרסום ב- AdWords ו- PPC
Google Ads specialist with $1M+ managed ad spend. I build profitable Search, Shopping & Performance Max campaigns with accurate conversion tracking.

Services:
- Campaign setup, audit & restructuring
- Keyword research & negative keyword management
- Conversion tracking (GA4, GTM, Enhanced Conversions)
- Google Ads ↔ GA4 integration
- ROAS & CPA optimization
- Landing page CRO recommendations

Every campaign includes proper tracking setup — you'll know exactly which keywords drive revenue.

Platforms: Google Ads, GA4, GTM, Shopify, WordPress, WooCommerce.

Results: 37% CPL reduction for B2B clients. ROAS 4x+ maintained at scale.
שיווק במנועי חיפוש - SEM
Google Ads specialist with $1M+ managed ad spend. I create and optimize Search, Shopping, and Performance Max campaigns focused on ROAS and profitable scaling.

What I do:
- Google Ads account setup, audit & restructuring
- Keyword research & negative keyword optimization
- Conversion tracking setup (GA4, GTM, Enhanced Conversions)
- Landing page CRO recommendations
- A/B testing & bid strategy optimization

I don't just run ads — I build measurement systems that show real ROI. Every campaign includes proper tracking, attribution, and reporting.

Industries: eCommerce, B2B SaaS, Local Services, Lead Gen.
שיווק במדיה חברתית - SMM
Paid social specialist (Meta Ads: Facebook & Instagram). I run conversion-focused campaigns with proper tracking and attribution.

Services:
- Meta Ads campaign setup & management
- Audience research, testing & lookalike creation
- Creative strategy & A/B testing
- Meta Pixel & Conversion API (CAPI) setup
- Retargeting & dynamic product ads
- iOS 14+ attribution recovery

I ensure every conversion is tracked — no duplicate events, proper deduplication, verified data in Events Manager.

Platforms: Meta Ads Manager, GTM, Shopify, WordPress, GoHighLevel.

Results: ROAS 5.4x for eCommerce. 28% more tracked conversions after CAPI setup.
אסטרטגיה שיווקית
I develop data-driven marketing strategies for eCommerce and B2B companies looking to scale profitably. My approach combines paid acquisition, automation, and analytics.

What I deliver:
- Full-funnel marketing strategy (acquisition → retention)
- Channel mix optimization (Meta, Google, TikTok, Email)
- Unit economics analysis (CAC, LTV, ROAS targets)
- Marketing automation roadmap (Make.com, GoHighLevel, Klaviyo)
- Tracking & attribution architecture (GTM, GA4, server-side)

I help businesses stop guessing and start making decisions based on real data. 4+ years experience, $1M+ ad spend managed.
פייסבוק, שיווק, פרסום Facebook
Meta Ads (Facebook & Instagram) specialist with proven results in eCommerce and lead generation. I manage full-funnel campaigns from creative testing to scaling.

My services:
- Campaign setup & account structure optimization
- Audience research, testing & lookalike creation
- Creative strategy & A/B testing frameworks
- Meta Pixel & Conversion API (CAPI) setup via GTM
- iOS 14+ attribution recovery with server-side tracking
- Retargeting & dynamic product ads (DPA)

Results: ROAS 5.4x achieved for fashion eCommerce. CPL reduced 37% for B2B lead gen campaigns.

I ensure your data is accurate — no duplicate events, proper deduplication, high Event Match Quality scores.
Instagram
Instagram advertising specialist focusing on conversion-driven campaigns for DTC brands, coaches, and service businesses.

What I do:
- Instagram Ads setup within Meta Ads Manager
- Story, Reels & Feed ad formats optimization
- Audience targeting & interest-based segmentation
- Creative testing (UGC, static, video)
- Pixel tracking & event setup for Instagram traffic
- Retargeting sequences for warm audiences

I work with brands that have engaged followers and want to turn attention into sales. Proper tracking included with every campaign — you'll know exactly which ads drive revenue.
ניתוח שיווקי
Conversion tracking & analytics specialist. I fix broken tracking and build measurement systems that show real ROI.

Services:
- Google Tag Manager setup & audit
- Google Analytics 4 configuration
- Meta Pixel & Conversion API (CAPI)
- Server-side tracking (Stape.io)
- Google Ads Enhanced Conversions
- Cross-domain & eCommerce tracking
- Consent Mode V2 (GDPR compliance)

I ensure your data is accurate — no duplicate events, proper attribution, verified conversions.

Platforms: Shopify, WordPress, WooCommerce, GoHighLevel, Webflow, custom sites.
קנייני מדיה
I don't just set up advertising — I build profitable ad systems with accurate tracking. $1M+ ad spend managed across Meta, Google, TikTok.

What sets me apart:
- Full-funnel campaigns (cold → retargeting → conversion)
- Proper pixel & conversion tracking (GTM, GA4, CAPI)
- Marketing automation integration (Make.com, GoHighLevel)
- Data-driven optimization focused on ROAS & CAC

Results: 5.4x ROAS for eCommerce, 37% CPL reduction for B2B.

I make sure every ad dollar is tracked and every conversion is counted.

טכנולוגיה

120 ₪ לשעה
CRM ו- ERP
CRM automation specialist. I build systems that route leads, automate follow-ups, and connect your marketing stack — zero manual data entry.

What I automate:
- Lead routing & pipeline automation (GoHighLevel, HubSpot, Pipedrive)
- Facebook/Google Ads → CRM integration via Make.com
- Automated email/SMS sequences triggered by lead actions
- Client onboarding workflows
- Deal stage automation & notifications
- Reporting dashboards

Tools: GoHighLevel (Expert), HubSpot, Pipedrive, Make.com, Zapier, Airtable.

I connect your ads, forms, CRM, and email into one automated system.

Results: 100% reduction in manual data entry. 15+ hours/week saved for agency clients.

תכנות ופיתוח תוכנה

120 ₪ לשעה
API, REST, SOAP
API integration specialist for marketing & sales automation. I connect platforms that don't "talk" to each other using Make.com, Zapier, and custom webhooks.

What I build:
- Facebook/Google Ads → CRM lead sync (real-time)
- Webhook integrations for form submissions
- Conversion API (CAPI) setup for Meta, TikTok, Google
- Custom data flows between SaaS tools
- OpenAI API integrations for AI-powered workflows
- Shopify → CRM/Email automation

Tools: Make.com, Zapier, n8n, REST APIs, Webhooks, GTM Server-Side.

I solve "these two tools don't connect" problems. If there's an API, I can integrate it.

נסיון תעסוקתי

יוני 2025 - נובמבר 2025

Marketing Strategist

Halper.ai
  • Served as Marketing Generalist for a UAE-based B2B SaaS startup. Led marketing strategy, funnel optimization, and paid acquisition.
  • Key Responsibilities:
  • - Developed and executed go-to-market strategy for the US market
  • - Managed paid acquisition campaigns (Meta Ads, Google Ads)
  • - Audited product funnel and identified conversion blockers
  • - Set up conversion tracking and analytics infrastructure
  • - Collaborated with product team to improve user onboarding
  • Key Accomplishments:
  • - Identified 60% drop-off rate caused by technical bugs — worked with dev team to fix critical funnel leaks
  • - Achieved $8 CPI (Cost Per Install) in the competitive US B2B market
  • - Built tracking infrastructure to measure true ROI of marketing spend
  • - Reduced wasted ad spend by pausing campaigns until product issues were resolved
ינואר 2025 - יוני 2025

Marketing Generalist

WWWorker
  • Worked as a Marketing Generalist for an HR Tech startup, focusing on growth strategy validation and unit economics analysis before scaling.
  • Key Responsibilities:
  • - Conducted comprehensive market research and competitive analysis
  • - Built and validated unit economics model (CAC, LTV, payback period)
  • - Analyzed customer acquisition channels and their profitability
  • - Developed marketing strategy and go-to-market planning
  • - Evaluated business model sustainability for investor reporting
  • Key Accomplishments:
  • - Conducted deep Unit Economics validation and risk analysis
  • - Identified that the business model was unsustainable at scale — proved ROI would be negative before significant budget was spent
  • - Recommended strategic pivot to conserve investor capital
  • - Saved the company from scaling a broken model — prevented potential 6-figure loss in ad spend
  • - Delivered data-backed recommendations that shaped executive decision-making
אוקטובר 2023 - ינואר 2025

Freelance Media Buyer & Marketing Automation Specialist

Freelance
  • Freelance Media Buyer & Marketing Automation Specialist working with eCommerce brands and marketing agencies. Managed high-budget paid acquisition campaigns while building automation infrastructure to scale operations.
  • ═══ MEDIA BUYING ═══
  • Snugs (eCommerce):
  • - Managed $110K+ monthly ad budget across Meta and Google Ads
  • - Scaled campaigns profitably while maintaining ROAS targets
  • - Set up conversion tracking (GTM, GA4, Meta Pixel & CAPI)
  • - Built creative testing frameworks for systematic optimization
  • Fashion DTC Brand:
  • - $25.6K ad spend → $177K revenue (ROAS 6.92)
  • - Launched and scaled campaigns from $0 to profitable in 30 days
  • Women's Fashion Brand:
  • - $23.1K ad spend → $90.2K revenue (ROAS 3.9)
  • - Managed full-funnel campaigns: prospecting → retargeting → conversion
  • Additional Clients (20+ niches):
  • - Managed daily budgets up to $11K across Meta, TikTok, Snapchat
  • - Total ad spend managed: $1M+ cumulative
  • ═══ MARKETING AUTOMATION ═══
  • - Built automated lead flows: Facebook Leads → CRM (Zoho, HubSpot, Pipedrive)
  • - Eliminated 100% manual data entry for agency clients via Make.com
  • - Created AI-powered workflows for creative production (ChatGPT API, Jasper)
  • - Automated reporting dashboards and client notifications
  • - Set up server-side tracking (Stape.io) for iOS 14+ attribution recovery
  • Tools: Make.com (Expert), Zapier, N8N, GTM, GA4, Meta CAPI, GoHighLevel, Klaviyo

קורסים, הסמכות, לימודי תעודה

דצמבר 2024

Make

Make.com
  • Certified in Make.com — no-code automation platform. Expertise in building workflows that connect marketing tools, CRMs, and APIs. Used to automate lead routing, reporting, and client onboarding for 20+ clients.

תארים אקדמיים

ספטמבר 2011 - מאי 2016

Master's Degree

KHNADU National University, Ukraine

פעילות התנדבותית

אוקטובר 2023 - נובמבר 2023

Volunteer

פתחון לב
  • Volunteering