Best Live Video Marketing Practices in Periscope

Periscope is one of the most widely used platforms for live video streaming, used in both branding and marketing. It is owned by Twitter and is more commonly knows as Twitter Live. Despite what many people think, Periscope is not a way to get famous, it is a way to interact and inform your audiences along with giving them sneak peeks into what happens behind the scenes.

It is the prime time for live video marketing and a lot of other platforms are also supporting live streaming. There are a lot of things that you may want to share with the viewers, but with constant updates on Periscope features, it gets easier every time.

Here are the best ways to enhance your marketing through Periscope:

1. Reach all accessible channels:

While it is well known that periscope streams only on Twitter, it still has a farther reach than just Twitter. You only cater to a single type of audience on Twitter and it is a huge disadvantage to your marketing strategies when you don’t utilize the full potential of live webcasting on periscope by posting your Twitter Live links on various other channels.

2. Be more interactive:

The masses feel the connection when the content they view online seems real, like a conversation that is interactive rather than just a one-sided information flow. Periscope streaming is one such unique dialogue between you and the viewers.

Interaction is the key to build attention and then later a loyalty in your viewership.

3. Give careful consideration to titles:

A viewer’s first introduction to your live video is through the title. So it is essential that you use a relevant and attention-grabbing title for your live stream on Periscope. Since a live stream doesn’t always strictly keep to a format or framework of the content subject, choose a title that is versatile and covers a lot of areas relating to your topic.

4. Focus on preparation and production:

When you plan the periscope streaming beforehand, you can counter a lot of issues that can crop up otherwise. Twitter cuts off the bottom and top spaces in the live stream; this may exclude important content. Similarly, you should give attention to the quality of your video during the production for the best output.

5. Make your content impactful:

If you start off live webcasting on periscope with a bang but taper off at the end, it is not really the type of content that stays with the audience. All of your live video content should be impactful from start to finish, with the closing shots being even more powerful. You can also close your video with title cards, interesting sign-offs or anything else that is memorable.

Once you are fully equipped to handle your live stream on periscope to its maximum potential, your audience growth will see rapid change. Try out the many different features of periscope while live webcasting and use them to your marketing and branding advantage.